Capturing what Google refers to as the Zero Moment of Truth (intent-rich moments when a consumers’ decisions are made and preferences shaped) are critical to a brand’s success - especially when consumers have landed on a brand’s website. Consumers want their expectations met immediately and they expect brands to deliver. CPGs can improve their website’s revenue trend by seamlessly integrating their retail partners shopping carts into their website. Brandleap has developed a simple way to instantly meet consumers’ needs in these micro-moments to capture lost revenue for brands. More information at brandleap.com
Amazon’s power pushes CPG brands to look to e-commerce alternatives
