Online Product Reviews
Online reviews are critical to successful online sales. Salesforce data from holiday 2017 shows the value of online reviews ‘6% of shoppers who engaged with product recommendations on Black Friday accounted for a far outsized 32% of all digital revenues that day. And on Cyber Monday, the 5% of shoppers engaging with product recommendations accounted for 26% of digital revenues.’ Problem is that online reviews take time to organically accumulate, hindering sales of product at launch. Further, negative reviews can stifle sales before they even get started.
The Prelaunch Labs Online Reviews program is an outsourced marketing service designed to provide enthusiastic yet unbiased and informed reviews at the time of product launch boosting sales. Our review program provides product launch qualification, online product reviews, and quantitative consumer research in one service. We work with brands early in the product cycle to qualify products prior to mass shipment insuring that the smallest issue does not result in a bad review. These tests follow into syndicated online reviews which are available at product launch on the brand site as well as their top retailers. Then at the end of the review program we provide a quantitative consumer research study designed to help marketing and sales through the entire product life cycle.
A four week Prelaunch Labs Online Review program provides its clients: enthusiastic informed online reviews syndicated across the brand site and multiple retail sites, a comprehensive consumer marketing study, and increased online sales.